The Radical Resource Revolution at EUROBIKE 2023
To translate the new brand direction into a radically rethought spatial experience.
Trade fair appearances are transformed from isolated events into temporary brand epicentres. These complement permanent brand spaces like the new Brand World at the company headquarters in the Bergisches Land.
To create a cohesive impression by bringing product presentation and material selection from the new Brand World together with the new brand image and corporate values.
The design reflects the brand’s entry into a new era. Sustainability is implemented and exemplified, as a tangible driver in all areas.
Products and concepts are communicated on equal footing.
The temporary architecture represents SCHWALBE’s pioneering spirit, innovation-driven mindset, and holistic approach to sustainable (mobility) concepts. The use of reusable scaffolding, wood and recycled lightweight textiles form the building blocks for a confident architectural statement. The sustainable concept is reinforced by the absence of flooring and the incorporation of rubber wood beams as tables and counters.
Visitors experience SCHWALBE as an open and flexible catalyst for the mobility revolution. Our agile, collaborative, and cross-agency work has provided the SCHWALBE sales department with a new, robust communication foundation that does more with less.