Boudoir Noir

Switzerland’s premium dental cosmetics brand swiss smile opens its first flagship store in Berlin. simple uses the striking historical architecture to showcase this strong brand.

The assignment

To redesign a dental cosmetics studio on Kurfürstendamm in Berlin.

The challenge

To integrate very different formal components into swiss smile’s brand image.

The idea

To create a new spatial experience by making small changes to layout and colour scheme. The 1950’s architecture, parts of which are under preservation order, are supplemented by elements that we have developed for the spatial communication of the brand.

The details

The swiss smile étagère forms the centre of the room. The boudoir armchairs and swiss smile counter, an elegant table showcase complete the picture. Our stylist Nici Theuerkauf arranges the exhibition with appropriate accessories. For the wave-like wall, we developed an individual display system to showcase the products.

  • Client: Curaden AG
  • Services: Concept, design, project management
  • Aera: 50 square metres
  • Photos: SIMPLE, Martin Müller, Berlin