Haus der Wissenschaft BraunschweigElectrified

Conductive materials are needed to communicate ideas and concepts for the future. simple presents the electromobility of the 19,000-square-kilometre metropolitan region on a 12-square-metre information board.

The assignmentTo design and produce an information point about electromobility in the metropolitan region of Hanover, Braunschweig, Göttingen and Wolfsburg in the foyer of the House of Science in Braunschweig.

The challengeTo present over 34 projects and 75 venues and institutions on the subject of electrical vehicle networks in a room that is open to the public around the clock. Over a period of two years, and with expanding content. Descriptive, interactive, stable, incombustible. Taking into consideration the preservation restrictions on the building, which dates back to 1935.

The ideaTo present a model of the metropolitan region. Like in a visitor centre in a national park, visitors are given a three-dimensional map of the area with all important landmarks and activities. “Placemarks” locate the project and project participants, lines indicate cooperations, and coloured cables link projects with the interactive stations.

The realityThe map of the metropolitan region is printed onto a high-gloss copper plate as a gigantic circuit plan. The thematic colour coding of the “placemarks” helps visitors assign the projects to the categories “Driving with electric vehicles”, “Recharging vehicles”, “Protecting the climate” and “Creating jobs”. Coloured lines indicate bilateral links between projects. Cables connect projects to touchscreens through which visitors can access detailed information.

What initially appears to be totally chaotic and overcrowded turns out to be a structured plan on closer inspection. The four cities of Hanover, Braunschweig, Göttingen and Wolfsburg are illustrated in enlarged form on account of the high density of projects and institutions. This produces a dense network of activities which take place in the cities and region as part of the “Schaufenster Elektromobilität” campaign (Showcasing Electromobility). A multi-media wall also presents news on electric mobility on a daily basis.

Photos: simple/Sven Otte, Braunschweig