BMWMaking Tracks

What makes a successful roadster? The answer is simple: agility, power and elegance. And if it’s a BMW, driving pleasure is an important factor too. This also has to be reflected in the technical communication.

At the launch of the new BMW Z4 Roadster, we produce fully animated clips to communicate the vehicle’s technical highlights.

The demonstration is based on animations by South African artist Robin Rhode: a prepared Z4 leaves behind coloured tire tracks on a gigantic screen. With the help of the tracks, the benefits of duplex clutch and Variable Damper Control are visualised.