Since the summer 2007, ,simple has accompanied the life insurance group HDI-Gerling with all kinds of communication measures relating to the company's reorganisation and relocation to the Rheinpark-Metropole. Following the exhibition "Life on the other side. Our company turns 80" and various postcard campaigns, the construction log book has now been presented to members of staff as a welcome gift on the occasion of Gerling's relocation.  

 

 

The book is a building journal, construction documentation, book of architectural illustrations and a discoverer's manual all in one. The title ZUSAMMENWACHSEN (= growing together) stands for the connection between the traditional and modern which is reflected in the architecture, company and corporate culture. But it also stands for future perspectives and related corporate growth.

The first chapter is dedicated to the building and integration process. They run parallel to each other and explain the company's identification with the location and the new corporate structure. The second chapter focuses on architecture, on new and special elements. The third chapter takes a look from the inside to the outside, as it were, at what can be discovered in the area. For tours of the district of Deutz, a map pointing out places of interest, attractions and services is attached.

 

 

 

The book's layout is determined by the rhythm of the pictures. The orientation and grid develop from linear, clearly defined structures into open, playful forms.

A line works its way through all the pages as a process-like element. It grows bigger and higher over the pages, accentuating texts like buds and blossoms and branching out into an entire network.

Photography: Stefan Schilling