Continental | roadshow
05 / 2009 - europa
making tracks...
- Concept,
- Content,
- Design,
- Implementation,
- Project Management/QM
The roadshow for the truck tire division is entering round two. From spring to autumn, the exhibition trailer will tour Europe again and present journalists, retailers and...
...fleet managers with products from the "Truck Tires" range.
At the roadshow events, the extended inflatable awning sets a creative accent that can be seen from a distance and which refers to the presented product and manufacturer in terms of shape, colour and function. The tire tent contains the hospitality zone where journalists and retailers are welcomed, as well as a presentation room. The entire system can be assembled and dismantled by two trained members of staff in around three hours.
The inside of the trailer is divided into two product segment zones. Interactive tires show the technologies and benefits of the Continental product range and related services.
The interface concept, the cognitive ergonomics and playful simplicity of the story explain the product in simple terms and attract visitors to the world of Continental.
Video: ,simple
Gallery
