-
BMW | TECHNICAL COMMUNICATION
04 / 2009 - GENF / ALICANTE / WELTWEIT
MAKING TRACKS
What makes a successful roadster? The answer is simple: agility, power and elegance. And if it's a BMW, driving pleasure is an important factor too. This also has to be reflected in the technical communication. -
BMW | MARKET LAUNCH OF 7 SERIES
10 / 2008 - PARIS / MUNIC / DETROIT / GENEVA / SHANGHAI
THE WHOLE IMAGE ON A SPLIT SCREEN
,simple's compositings demonstrate the innovations of BMW's fifth generation flagship 7 Series on the highest aesthetic level. At the car's launch in 2008, they introduced both trade visitors and end users...
-
BMW | EXHIBITS
08 / 2006 - Athen / Spartanburg / Detroit / Valencia
INNER LIFE OF A 4-WHEEL DRIVE
Bouncing ping pong balls, dynamic wheels and rotating plates: to launch the new BMW X5, ,simple gets things moving – at the press of a button, pull of a lever, or simply by the touch of a hand...
-
Continental | roadshow
05 / 2009 - europa
making tracks...
The roadshow for the truck tire division is entering round two. From spring to autumn, the exhibition trailer will tour Europe again and present journalists, retailers and...
-
BMW | JUNIOR CAMPUS
10 / 2007 - München
EXPLORATIVE LEARNING IN THE TEMPLE OF MOBILITY
Understanding what mobility means in our lives, sharing existing and newly acquired knowledge with others and giving our creativity free rein: ,simple makes the Junior Campus one of the most ambitious parts of the new BMW Welt.
-
BMW | Animation Film
09 / 2008 - MÜNCHEN
A NEVER ENDING FILM ABOUT AN ENGINE THAT STOPS AUTOMATICLY
A looping animation film shows the visitors of the special exhibition in the Double Cone at the BMW Welt the practical use of the Auto Start Stop Function.
-
BMW | CLEAN ENERGY
09 / 2007 - münchen / weltweit
HYDROGEN COMMUNICATION
Visions of a world after oil: new technologies, tried and tested concepts and a clear attitude towards the future of mobility. These exhibits showed how, at BMW, a vision can become reality.
-
BMW | INNOVATIONS ON TOUR
04 / 2006 - München / Weltweit
PLATFORM FOR INNOVATIONS
Demonstrating technical principles, highlighting their benefits and stimulating interest - ,simple enables visitors to experience new technologies with all their senses.
-
BMW | EFFICIENT DYNAMICS
08 / 2007 - Kiel
HEADING FOR THE FUTURE
Turn right, turn left, keep straight on, turn right again – in this driving action exhibit, the road adapts dynamically to the steering movements of the user. Result: a realistic driving experience.